Escaping the Messy Middle: 5 ways to balance today's pressures with tomorrow's strategy
Ben Cotter Ben Cotter

Escaping the Messy Middle: 5 ways to balance today's pressures with tomorrow's strategy

At the beginning any transformative wave of disruption such as AI, we invariably find ourselves in more conversations about the future and strategy. This comes with a reality however of still having to deal with short term challenges and pressures that often dominate attention.

We become trapped in the messy middle, having to simultaneously deal with short term issues, whilst still making meaningful progress towards long term goals, all whilst competing for the same limited resources.

In this blog post, I break down why this is particularly hard today, some learnings from the past, and my top 5 ways to ease the pain.

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